
My career is defined by careful planning, hard work, and dedication, which have shaped a strong professional work ethic and a self-starter attitude. With over 20 years of experience in sales and marketing, and more than 25 years of public speaking, I am highly motivated, creative, and possess a visionary, outgoing personality. I value family, lifelong learning, and personal achievement. My track record includes roles as a magazine and ezine publisher, as well as a consultant in both eMarketing and traditional marketing.
I am driven, goal-oriented, dependable, and a creative problem solver. As a natural leader, I enjoy team development and collaboration, consistently striving to improve organizational systems and challenging myself to find solutions. My thoroughness, consistency, and competence are complemented by strong documentation and exceptional follow-through.
I am Adaptable and eager to learn new tasks quickly, computer-literate, resourceful, and skilled in research. Both my written and verbal communication skills are refined and effective. I excel at interacting with professionals at all levels, demonstrating excellent interpersonal skills and professionalism in both appearance and conduct. Confident in my abilities, I believe that I make a significant and positive impact on my work environment.

I am in the process of systematically unfolding my teaching goals. I have taken every opportunity to teach and learn what life has afforded me. I began as a high school teacher of religious and philosophical studies. I was not passionate about these disciplines and found myself drawn into the business realm where I was afforded the op
I am in the process of systematically unfolding my teaching goals. I have taken every opportunity to teach and learn what life has afforded me. I began as a high school teacher of religious and philosophical studies. I was not passionate about these disciplines and found myself drawn into the business realm where I was afforded the opportunity to experience the professional and corporate environments in information technology, legal, medical, retail, corporate, industrial and government markets. I found myself drawn like a moth to a flame to the spirit of the business world. I have had the distinct pleasure of owning and operating five businesses in my lifetime. During this journey I have taken advantage of a diverse set of opportunities outlined below.

My teaching philosophy centers on lifelong learning, driven by insatiable intellectual curiosity, self-discipline, and perseverance. I believe that knowledge is a powerful catalyst for personal, community, and societal transformation. As an instructional leader, I value collaboration and service, aiming to help students achieve both indi
My teaching philosophy centers on lifelong learning, driven by insatiable intellectual curiosity, self-discipline, and perseverance. I believe that knowledge is a powerful catalyst for personal, community, and societal transformation. As an instructional leader, I value collaboration and service, aiming to help students achieve both individual and shared goals. I strive to create inclusive learning communities by carefully observing and understanding my students, allowing me to use appropriate instructional strategies that foster achievement for all. My approach emphasizes guiding students in a disciplined search for knowledge and encourages them to become active partners in the discovery and understanding process. My goal is to develop business leaders dedicated to the common good and the pursuit of knowledge. I challenge students to integrate new learning with prior knowledge and personal experiences for comprehensive understanding, while also raising awareness of the global marketplace and its influence on marketing. Recognizing diverse learning styles, I adopt Kolb’s Experiential Learning approach to create participatory environments—whether in-person, hybrid, or online. I encourage creativity, critical reflection, and empowered leadership, aiming to inspire students to make a positive impact on contemporary society through leadership and service.

Research is perhaps as important to the discipline of marketing as the consumer is to the success of a business.
The statement emphasizes the vital role of research in marketing, paralleling its importance to that of consumers in business success. I have hands-on experience in both qualitative and quantitative research, primarily as
Research is perhaps as important to the discipline of marketing as the consumer is to the success of a business.
The statement emphasizes the vital role of research in marketing, paralleling its importance to that of consumers in business success. I have hands-on experience in both qualitative and quantitative research, primarily as a market analyst, where I interpreted data, created reports, and made actionable recommendations. My research work includes focus group moderation, survey development, and conducting interviews. Academically, I have a diverse background with a BA in Political Philosophy, an MBA in Marketing (2007), and a DBA in Marketing (2025). My doctoral research focused on practical strategies used by social marketing campaign managers to develop metrics for measuring the success of social media campaigns. The educational and professional experiences have shaped my analytical and problem-solving approach.
My primary research objective is to advance knowledge and innovation within social marketing, consumer relationship marketing, consumer and brand personality, and business ethics. I am aware that my research goals will be shaped by institutional expectations. Within these expectations I hope to establish my research identity, publish high quality research, mentor students and junior researchers, contribute to both the academic and practitioner communities, and pursue societal change.
Winston Churchill
Send me a message or ask me a question using this form. I will do my best to get back to you soon!

We use cookies to analyze website traffic and optimize your website experience. By accepting our use of cookies, your data will be aggregated with all other user data.